Wednesday October 27, 2004

Searching for Malaysia's Cinderella

Secret Girl, which aims to find the most attractive lass who is both smart and fun-loving, joins the stable of Malaysian reality TV shows, writes ZACK YUSOF.

THE NATIONWIDE search for Malaysia’s Cinderella will take place this month with international cosmetic and skincare brand Secret on the lookout for a potential female candidate who is intelligent, fun-loving and affluent, which best epitomise the Secret image. The selection process will be aired on Secret Girl, a reality TV show on Ntv7.
The series, starting Nov 14, will take audience through the audition process of the search right up to the final moments of selecting the Secret Girl.
In a departure from the usual beauty pageant contests, the 12 short-listed contestants will undergo an intensive three-week makeover course led by a team of entertainment and beauty professionals who called themselves the Dream Team. They will groom and coach the contestants to become stunning beauty ambassadors.
Sarah Lee, the product manager of Tohtonku Sdn Bhd, manufacturer of Secret cosmetics and sponsor of the series, said: “Often, a beautiful face combined with a magnificent personality will catch our attention even though we do not know the girl’s identity. These unknown beauties are what we are looking for in Secret Girl.”
Staying true to the ever–popular reality TV format, the entire transformation process of the potential candidates will be filmed and aired. The contestants will be trained in areas such as hairstyling, make-up, dance, skincare, fitness, acting and modelling in an effort to help them discover themselves.
The Dream comprises professional make-up artist and dancer Kenzo De Tuan; multi-talented actor, art director, set designer and director Azhar Sulaiman; beauty consultant and former Miss Malaysia Chinese International Law Shiau Pyng; fitness instructor and internationally certified instructor in body combat, body pump and body balance Cindy Gan; hair stylist Haroun Endok; and dance choreographer Peter Choo who is founder of The Dance Company.
“We are here to mould the dreams of the contestants. With our training, they will, hopefully, acquire the confidence to express themselves and show off their personalities,” said Choo.
The finalists vying to become the Secret Girl will have to show off their skills at runway modelling, modelling for a photo shoot, modelling and acting in a music video and modelling a Secret product for a television commercial.
The most suitable Secret Girl will walk away with RM10,000 cash, a new wardrobe, a modelling contract with Secret plus skincare and beauty products.
Secret will be calling for auditions this Sunday from noon to 6pm at Ground Floor Oval of 1-Utama Shopping Centre (New Wing), Petaling Jaya. Malaysian ladies between the ages of 18 and 29 who are not contractually obligated to any modelling agencies or labels are encouraged to participate. Twelve will be short-listed to take part in the ultimate hunt for the Secret Girl.

Parent site: "Focus on Malaysia"